The Importance of 'Belonging' for Organisations

As a speaker on diversity, equity, inclusion, and belonging (DEIB), I often talk about the concept of belonging and its importance in the workplace. But what does it really mean to belong, and why is it so important for organisations?

At its core, belonging refers to the sense of connection and acceptance that people feel within an organisation. It means feeling like you are part of the team, that you have a role to play, and that you are valued and supported. When people feel a sense of belonging in the workplace, they are more likely to be engaged, productive, and committed to the organisation.

So why is belonging important for organisations? Here are a few key reasons:

  1. Improved performance: When people feel like they belong in the workplace, they are more likely to be motivated and engaged in their work. This can lead to improved performance, as people are more likely to go above and beyond when they feel like they are valued and supported by the organisation.

  2. Increased retention: When people feel like they belong in the workplace, they are more likely to stay with the organisation. This can lead to reduced turnover and the associated costs, as well as increased loyalty and commitment to the organisation.

  3. Greater attraction: Companies that foster a sense of belonging are often more attractive to top talent, as people want to work for organisations that value diversity and inclusion. This can lead to a more competitive advantage in attracting and retaining top talent.

  4. Enhanced reputation: Companies that foster a sense of belonging often have a better reputation in the community and industry, which can lead to increased customer loyalty and business opportunities.

In short, belonging is important for organisations because it leads to improved performance, increased retention, greater attraction

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The Human Need to Belong

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The ‘Why’ of Diversity, Equity and Inclusion (DEI)